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Athletic footwear is designed for those who indulge in sporting and fitness activities. However, these days it finds more usage as casual footwear. It is also known as sneakers, trainers and sports shoes. Athletic footwear is made from flexible and lightweight materials. The soles are made from rubber and synthetic materials. Spikes are provided on the soles of certain athletic footwear as per the requirement of the particular sporting activity. Athletic footwear protects the foot plantar surface, provides traction and motion control. Athletic footwear provides midsole foot cushioning, which reduces stress on ankles, heel, and toes while running. The report provides profiles of the companies in the athletic footwear market such as Adidas AG, Asics Corporation, Converse Inc, Fila U.S.A., Inc., Nike Inc, Puma SE, Reebok Inc, VF Corp, Wolverine Worldwide Inc, Skechers U.S.A., Inc., and Other Companies.
Athletic footwear provides arch support, helps in the prevention of injuries, helps in fixing overpronation, helps in fixing supination and improves athletic performance. Various manufacturers are making athletic footwear by using recycled plastics and biodegradable materials, as part of their eco-friendly initiatives. Athletic footwear finds applications in sporting activities such as athletics, baseball, basketball, boxing, cricket, cycling, football, hockey, ice hockey among others. Athletic footwear also finds applications for gym activities, hiking, backpacking, running, walking, leisure activities, and casual use among others.
Athletic Footwear Market: Drivers and Restraints
Adoption of advanced technologies, high quality advanced raw materials and introduction of various types of footwear for different uses are driving the growth of the global athletic footwear market. The inclination of consumers towards a healthy lifestyle and rising disposable income are driving the demand for the athletic footwear for casual, fitness and sporting purposes. Moreover, the growing interest among people towards fitness, adventurous and sporting activities are generating demand for various type of athletic footwear to cope up with the demands of those activities. The increasing number of sporting events in a year is anticipated to drive the demand for athletic footwear from sportspersons. The increasing demand for athletic footwear as casual or fashion wear is driving the growth of the athletic footwear market.
The establishment of strong distribution channels and the expansion of e-commerce to smaller cities and towns are driving the growth of the global athletic footwear market. Use of 3D printing technology and lightweight materials are anticipated to enhance the growth of the market. The growing popularity of sporting events, huge investments by sporting franchises and the athletic footwear manufacturers to promote the stars and their brands are influencing the customers to buy replica apparels, athletic footwear, and other gears. The factors such as increasing awareness about the need for eco-friendly products, the use of recycled plastics and biodegradable materials for manufacturing are anticipated to drive the growth of the global footwear during the forecast period.
Athletic Footwear Market: Regional Analysis
Among geographies, Asia-Pacific is the largest and the fastest growing region in the athletic footwear market followed by Europe. The presence of huge aspiring young middle-class population with interest in fashion wear and sporting products drives the growth of the Asia-Pacific athletic footwear market. Europe is the second largest athletic footwear market and it is expected to grow significantly due to the presence of a huge number of sporting events, sporting clubs and dedicated fan following. North America is expected to attain moderate growth rates due to the increasing raw material cost, higher labor cost as well as stiff competition among manufacturers.
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