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Millennials are switching to beauty drinks from injections, fillers, or needles as these contain functional beauty benefits in the convenience of a daily ingestible liquid. Beauty drinks contain collagen, which helps to maintain youthful skin while providing strength to bones and muscles. The key ingredients resveratrol and hyaluronic acid promotes health and longevity and helps in plumping up skin cells respectively. Moreover, beauty drinks that promise to boost skin health which has been affected by the increasing severity of air pollution, unhealthy lifestyle of the millennials. Moreover, the growing beauty consciousness among the middle-class population across the world too is shifting
Collagen Products Creating Curiosity and Interest Owing to their Beauty Benefits
Collagen is the decisive protein that determines skin physiology. It is the most abundant component of the extracellular matrix. The matrix retains water and supports a smooth, firm, and strong skin. Also, it helps to maintain the skin structure. Collagen-based beauty drinks are becoming more popular and are in high demand among the young population for slimming, younger-looking skin and beauty purposes and among elderly consumers for anti-aging effects. Moreover, several studies have also proved that collagen helps in slowing down the aging process by reducing wrinkles and dryness and regular ingestion replenish collagen supplies and benefit complexion inside out.
Innovative Products are the Current Essence, Manufacturers are Adopting
Leading manufacturers are offering various products based on ingredients such as vitamins and minerals, coenzymes, protein/collagen, fruit, and plant extracts. Owing to growing hectic work-life health is taking a backseat. As a result, brands are targeting consumers who are 30 years and above as they are more concerned about their health due to the increasing incidence of skin problems and hair fall issues.
Current Favorite Collagen-based Beauty Drinks
Collagen water of Vital proteins: These waters come in various flavors. Also, the brand’s new Collagen latte is becoming popular among buyers for daily collagen intake. Primal kitchen’s Vanilla Coconut Collagen Fuel is packed with superfood ingredients.
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