Influencer Marketing – Millennials’ Choice of Marketing

Have you ever bought a product or service just because a celebrity you admire used it? Well, you’re not the only one! That’s how psychology works! We get a product recommended by a loved one, and we trust it. Likewise, the influencers and celebrities we admire use a product, our minds associate it with value and good quality.

Influencer Marketing is the latest trending way for brands to tap the market with Millennials and Gen Z target groups! With the help of digitalization and the widespread availability of the internet at everybody’s fingertips, this marketing model reaches its audience within seconds and creates a larger and more long-lasting effect than traditional promotional models. It is one of the most modern means of marketing that aids brands to upsurge their sales.

Who are Influencers?

Influencers are content creators with a field of specialization, ranging from skincare and haircare bloggers to motivational speakers and entertainers. Influencers can be classified into 5 categories based on their followers:

  • Nano-Influencers: These are the influencers at the beginner’s level with 1,000 to 10,000 followers.
  • Micro-Influencers: These have grown their audience from stage 1 and now have followers between 10,000 to 50,000.
  • Mid-Tier Influencers: These influencers are usually known nationwide and have between 50,000 to 5,00,000 followers.
  • Macro-Influencers: They are most suited to be approached by well-recognized brands to keep their goodwill and brand loyalty intact, by publicizing that their products and services are used by famous personalities.
  • Mega-influencers: They are the most elite influencers, with over 1 million followers. They are usually celebrities with good social media followings.

What is Influencer Marketing?

Influencer marketing is a way of marketing where brands engage with content creators or commonly referred to as influencers, from their niche, to enhance brand recognition, boost traffic, and deliver the brands’ story to their target audience.

The content creators chosen are often specialized in these fields. They believe in providing value to their audience. It is a misconceived notion that all influencers today engage only with brands that offer them a large amount of money. In fact, various studies have shown that most content creators value the content they put more than the money they are offered. Yes, money is an important part, but it isn’t the sole factor that can help brands get influencers to market their products.

Which kinds of brands engage in Influencer Marketing?

The audience of Influencer Marketing is usually Millennials and Generation Z. Not only are they the targets, but also most youth-centric startups prefer influencer marketing up to a certain level, as it helps them build trust and credibility, focus on their target audience, add value to the community, boost SEO ranking and build great content strategies, at a reasonable charge.

Future of Influencer Marketing

Brands continue to invest in influencer marketing, as it has been giving them good returns. Also, many people today are focusing on developing their own personal brand, enlarging the scope of the influencer industry.

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